The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide lose weight and live healthier, happier lives.

Your body gets all the nutrients it needs and uses its fat stores for energy. And because the diet is high protein, you don’t lose muscle mass or have cravings.

Where it all began

Cambridge Weight Plan goes way back. We can trace its roots to the 60s, when biochemist Dr Alan Howard (1929-2020) started to research the perfect diet. Since 1984, when The Cambridge Diet became commercial in the UK, thousands of people from all over the world have used our help, support and products.

We’d like to think that the dieter’s experience of Cambridge Weight Plan is a bit like having a friend by their side. But not like a nagging friend. More like a really supportive, knowledgeable, wise and experienced friend cheering them on.

The programme was introduced in South Africa some years ago, and was re-launched to the Southern African market in 2017. It was brought back to specifically focus on assisting with the challenge of obesity in the country as well as helping create employment through entrepreneurship.

In 2018, the plan was renamed The 1:1 Diet by Cambridge Weight Plan because our biggest asset has always been about our one-to-one relationships, whether that’s between a dieter and their consultant or between a consultant and their team. Our brand is built on these relationships and we wouldn’t want it any other way.

Now The 1:1 Diet by Cambridge Weight Plan has come to Southern Africa and we are ready to build relationships. We are ready to help you reach your goals. Whether it be your weight goals, business goals or life goals, we will be your biggest Cheerer-Onner.

A Direct Selling Business

The 1:1 Diet is a Direct Selling business. That means we have a network of Consultants across Southern Africa who work one-to-one with dieters. We give Consultants all the support they need to run their own business, which means they can choose their own hours and have uncapped earning potential, and they get a job that suits their lives and their families with some fab rewards and recognition along the way. Perfect!

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